4 Factors of Conversion to Consider When Building a Successful E-Commerce Website

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Building an e-commerce website with the intention of driving a lot of traffic and getting conversions is a mammoth task in and of itself. There are so many things to consider and you have to implement them in order for you to get the results that you want.

That being said, you not only need to get a good hosting provider, but you will also have to make sure that you consider the factors of conversion that I am about to tell you in this article.

Take Care of Your Website’s Design

Like any other website out there, an e-commerce website is a page where you have only one goal- to gain some profits.

As the website owner, you need to optimize your sales funnel in a way that not only drives a lot of people to visit your website, but you also want them to buy from you as well.

Here are some of the most crucial elements you need to pay particularly close attention to:

  • Structure and Navigation- Your website’s navigation must be simple and intuitive in the sense that your customers will know exactly where to go. For instance, if they want to know more about your company, then simply labeling a particular section of your website “About” page will suffice.
  • Call to Action- Every e-commerce website should have a CTA button. It has to stand out and be conspicuous enough so that people will know exactly where to click. It should also redirect them to the page where you want them to go (i.e. your products page).
  • Categorize Your Products- This is especially true if you have plenty of products on sale. Categorizing your products would make it so much easier for your customers to go where they want to go and buy what they want to buy.

Adding in Some Social Proof

We are herd animals in the sense that we always follow the crowd. That is precisely the reason why adding some sort of social proof will bode well for your business.

You see, an online buyer’s decision can be heavily influenced by the people who have bought your products and reviewed them as well. Even more so if you get celebrity endorsements or expert testimonials in your field.

Adding some social proof to your website will definitely help you get more conversions.

Easy Checkout Process

Check to see if your checkout process is easy. If it is anything but a no-brainer, then you can expect your customers to go the other way.

A couple of things that you need to remember in this regard is to make it absolutely easy for them to buy products from you.

Do not force them to input a lot of information on many different forms and perhaps even offer guest checkouts as well.

Secure Transactions Are the Only Transactions

Giving signs that people can trust your business is a must if you want to have a high conversion rate. For instance, if you support different payment methods, make sure that their logos are big and prominent so that they will know that you support those payment gateways.

Furthermore, you may want to think about implementing 2-factor authentication and SSL certificates are always a must.

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